Create a campaign that encourages students (18-25) to get off their phone and start visiting more local museums and galleries with an Art Fund Student Art Pass.

As young adults, much of the time we spend on devices isn’t productive. We are often waiting for messages back or for a paticular person to engage with out posts online. We seek societal approval.

Unlock Art_Not Your Phone is a campaign tha combines Pre-Raphaelite paintings with text and social media glyphs; the old meeting the new. The campaign would run across various platforms and work in collaboration with Tate. A merch store would be established with proceeds being donated to an arts charity to encourage and inspire the next generation to pursue an interest in art and design.

The campaign video can be viewed here.

Branding - Campaign - Collage  - Mock-Ups - Merchandise - Video